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Dated: Tuesday, March 19, 2019

By: Mahnoor Ilyas – Grade 8

On Tuesday, 26th February an Introduction to Digital Marketing course was held at 11am and was continued till 12:40pm in the Hira Foundation School (Boys Campus) Computer Lab. It was conducted by Sir Adnan Usmani and Sir Nasir.

Basically, Digital Marketing is the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising and any other digital medium. Also, we were informed about the tools in Digital Marketing (i.e SEO, email etc). Furthermore, we learned about Artificial Intelligence (AI). It is the theory and development of computer systems able to perform tasks normally requiring human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages. The difference between AI and Digital Marketing is that AI is basically a diploma while Digital Marketing is a short course.

The course will start in the month of April and anyone can sign up. There is no age limit and it is available for outsiders as well.

The aim of this course is to make one capable of earning by sitting home through this advanced technology. Many women can not work outside or do job to earn for themselves. But now this is a quick and easy way to earn money. Pakistan is far from technology and we need to support it by making youth skilled in these areas. I hope every child will learn from it  and make our nation progress.

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